In order to best prepare you to take on the challenge of creating an instructional video for Kiva, we’ve decided to provide some supplemental information on the company. It would also behoove you to check out Kiva’s site and poke around to get a feel for everything.
How does Kiva work?
Kiva partners with microfinance institutions (MFIs) around the world. These MFIs post profiles of qualified low-income entrepreneurs on Kiva’s site, and then Kiva users browse through these profiles and choose entrepreneurs to fund. Kiva pools the money from these individual lenders and transfers it to its MFI partners who administer the loans. As loan repayments are made by the entrepreneurs, the MFIs send funds back to Kiva. Once loans are repaid, Kiva users can choose to withdraw their principal — or re-loan to other entrepreneurs. Journal updates are issued throughout the course of the loan (usually 6-12 months), so lenders can see how their loan is making a difference.
You can see updated stats and figures on Kiva here: http://www.kiva.org/about/facts/
For research purposes, you can see some of the videos that have been made, to date, about Kiva, from places like CNN, Glamour, Time, Wall Street Journal, Forbes etc. along with a longer video from PBS Frontline. We want the Tongal community to contribute to the cause by making great content and helping to turn all of this great press into actual loans to alleviate poverty.
Here is a video that went viral created by a Kiva Fellow who worked in Cambodia with one of Kiva’s Field Partners there:
In order to full understand the objectives of this assignment to create a film about how “people in your community make a difference by dedicating their time to hunger relief.” and to “Spotlight the dedicated men, women and children that make your local Feeding America Food Bank a success.” It is important to understand the efforts of our colleagues at Tyson Foods Hunger Relief through the Feeding America network of food banks. Below is a video of Ed Nicholson, Tyson Foods’ Director of Corporate describing how Tyson uses social media tools to engage people around the company’s primary philanthropic focus. Ed, along with Michael Clark and Heather Ellington of Mitchell Communications saw Tongal as a way to activate a community to elevate their cause and activate one community to help another.
Obviously we want as many people involved in this campaign, and we hope that members of the Tongal community will do their part to raise awareness about the tireless efforts of people like Ed and the people in their communities that are doing the same and don’t necessarily have a twitter feed. Below are some tweets that Brad Lawless wrote to make it easy on you to spread the word:
Unleash Your Creativity. Feed Your Community. http://www.tongal.com/foodbankspotlight #hungervideo
Award-winning videos never tasted so good. http://www.tongal.com/foodbankspotlight #hungervideo
Make a Movie. Feed Your Community. http://www.tongal.com/foodbankspotlight #hungervideo
Spotlight local dedicated men, women and children volunteering to end hunger. http://www.tongal.com/foodbankspotlight #hungervideo
Win up to $2500 and a truckload of food for your local food bank! http://www.tongal.com/foodbankspotlight #hungervideo
Be the Spielberg of hunger relief. http://www.tongal.com/foodbankspotlight #hungervideo
Oscars shmoscars. Use your camera to feed the hungry in your community. http://www.tongal.com/foodbankspotlight #hungervideo
Use that video camera for more than weekend soccer games. http://www.tongal.com/foodbankspotlight #hungervideo
Capture the efforts of local hunger heroes and feed your community. http://www.tongal.com/foodbankspotlight #hungervideo
Uncover the powerful stories in your hunger-relief community. http://www.tongal.com/foodbankspotlight #hungervideo
Your creative vision can feed thousands. http://www.tongal.com/foodbankspotlight #hungervideo
Why limit yourself to lolcats? Get creative and alleviate hunger. http://www.tongal.com/foodbankspotlight #hungervideo
Your citizen journalism can alleviate hunger in your community. http://www.tongal.com/foodbankspotlight #hungervideo
Hunger volunteers have stories that beat any Oscar-winning movie. http://www.tongal.com/foodbankspotlight #hungervideo
Cook up a compelling video and alleviate hunger in your community. http://www.tongal.com/foodbankspotlight #hungervideo
Other helpful links:
- Share Our Strength
- Feeding America
- Hunger Twitterers
- Tyson Foods Donation News Releases
- Food Bank for New York City Blog
- Food for Thought
- Invisible–the frontlines of hunger in Colorado
- Capital Area Food Bank of Texas Blog
- North Texas Food Bank
- Friends of the World Food Program
- Texans Against Hunger
- Tyson Foods Twitter Stream
- Hunger 101 AZ